5
0Daisy: the story of presenting China's tech brands to the world
What does it take for a Chinese brand to become a global story? In this episode, we explore the intersection of Chinese tech brands and global storytelling with Daisy from iMpact London office. With cross-cultural expertise in consulting, public relations, and marketing, iMpact specializes in helping Chinese companies succeed on the global stage and in local communities. From the global rise of IPs like Labubu, to the role of storytelling in making technology and innovation resonate across cultures, going global is never just about the product itself. Daisy also shared with us about iMpact's GCS, London Tech Week and her experience traveling and living in China. She believed that the future of global storytelling would be more diverse, efficient and exciting. Beyond borders, beyond brands and business, tune in to hear Daisy's story!
一个中国品牌应该如何走向世界？在本期节目中，我们和美讯iMpact伦敦团队的Daisy一起聊中国科技品牌的崛起与全球化叙事。美讯是一家总部位于纽约的新型全球化品牌管理公司，助力中国企业在海外塑造品牌影响力和市场拓展。近年来，中国潮玩品牌与IP Labubu席卷全球，科技品牌追觅，联想，安克等也表现亮眼，中国品牌的全球化叙事让科技，创新与文化产生跨越国界的共鸣。一个中国品牌走向全球从来不仅仅关乎产品本身。此外，Daisy还分享了美讯iMpact组织的GCS和伦敦科技周活动，以及她在中国的旅行和工作/生活经历。她认为品牌的全球化叙事未来将更加精彩和高效。不止品牌，不止商业，欢迎收听Daisy的故事！
00:55 Daisy's background
嘉宾Daisy的个人背景介绍
02:07 Daisy's career choice: joining iMpact and why it matters
Daisy的职业选择：美讯iMpact与中国品牌出海
06:03 Some successful Chinese brand stories
中国品牌全球化叙事的成功案例
08:43 Daisy at iMpact's GCS and London Tech Week
美讯iMpact的GCS和伦敦科技周活动
13:10 Daisy's experience traveling and working in China, and volunteering at MINT Chinese Film Festival in UK
Daisy在中国工作、生活和旅行经历，以及在英国推广中国电影节
16:45 Daisy's take at the future of brand storytelling
品牌全球化叙事的未来
iMpact's GCS event and presence at IFA 2026 Berlin
Hosts
Kate: VC investor/entrepreneur
Julia: overseas Internet industry practitioner
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