China's outdoor adventure boom is reshaping how people spend their free time, from weekend cycling groups and hiking trails to marathon runners chasing personal bests. That surge in demand is fueling a massive commercial opportunity across high-tech gear, tourism and sporting events. The industry now faces the challenge of sustaining growth while preserving the people, places and natural environments that make these activities possible. On the show: Steve, Yushan & Yushun
The great outdoor boom
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9221
贺州芸
2天前
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people are facinated by sporty brands! it's a type of ritual that triggers people to expect a better life.
